This year’s IMD theme, “Museum collections make connections“, was chosen by ICOM to “remind us that museums are living institutions that help create bonds between visitors, generations and cultures around the world”.
John McAvity, executive director of the CMA, shares this vision. “The core of our collective identity is made up of the artefacts, artwork, archival materials and intangible culture that are found in our museums,” says McAvity. “Successfully creating a connection between visitors and collections is a powerful way to positively influence individuals, their community and their culture. This year’s IMD theme reminds us how important it is to preserve and provide access to our collections, so that future generations can benefit from them as much as we do.”
Every year, Canada’s 2,600 museums attract more than 59 million visitors as well as more than half of all international tourists who visit our country. With cultural and heritage institutions facing important fiscal challenges, they are often struggling with the costs of caring for, storing and retaining their collections. The CMA urges the public to support museums in an effort to preserve our rich heritage.
For more information on this year’s celebrations, visit the IMD website and follow the activity on Twitter using the hashtag #IMD2014.